ABM Manager - North America

<div class="content-intro"><h3>When you join Exclaimer you will join a global award-winning SaaS provider with an exceptional revenue rate, ambitious growth plans, and an inclusive and outcomes-driven culture.</h3> <p>Exclaimer is a high-growth SaaS company with 300+ colleagues across the UK, US, Europe, and Asia-Pacific. We promote a people-first culture built on fairness, inclusion, psychological safety, and continuous learning. As we evolve into a multi-channel platform for branded business communications, we offer employees the opportunity to shape the future of global communication—while growing their careers in a culture where curiosity, creativity, and accountability thrive.  </p> <h3>We’re officially Great Place To Work Certified™</h3> <p>Exclaimer has been recognised by Great Place To Work® for our culture of collaboration, trust, and growth. This certification reflects our commitment to creating an environment where every voice matters and people genuinely enjoy coming to work.  See our accreditations to learn more: <a href="https://www.greatplacetowork.co.uk/certified-company/1575695">Great Place to Work® UK </a><a href="https://www.greatplacetowork.com/certified-company/104575695">| Great Place To Work® USA</a></p> <p> </p> <h3>About the opportunity 👇</h3></div><h3><span data-contrast="none"><span data-ccp-parastyle="heading 2">About the role</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"335559738":160,"335559739":80}"> </span></h3> <p><span data-contrast="auto">We're looking for an account-based marketing (ABM) manager to build and run programs that help us engage, win, and grow our enterprise and key accounts. You'll work closely with sales to understand account priorities, reach the right buying groups, and create personalized experiences that generate quality pipeline and move opportunities forward.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">The role mixes planning with hands-on work. You'll turn account research, intent signals, and sales insights into coordinated campaigns across digital channels, content, executive events, and direct outreach. You'll work with demand generation, field marketing, product marketing, and marketing operations to build an ABM approach for your territory that's measurable, repeatable, and relevant to the people we want to reach. Proven ABM frameworks are already in place, and you'll have room to be creative.</span><span data-ccp-props="{}"> </span></p> <h3><span data-contrast="none"><span data-ccp-parastyle="heading 2">What </span><span data-ccp-parastyle="heading 2">you'll</span><span data-ccp-parastyle="heading 2"> do</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"335559738":160,"335559739":80}"> </span></h3> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Build and own ABM programs:</span></span></strong><span data-contrast="auto"><span data-ccp-parastyle="List Bullet"> Develop and run tailored programs for individual key accounts (1:1) and clusters of accounts with shared needs (</span><span data-ccp-parastyle="List Bullet">1:few</span><span data-ccp-parastyle="List Bullet">) through paid media, email, landing pages, direct mail, and sales outreach. Turn what works into repeatable approaches for broader account segments.</span></span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="2" data-aria-level="1"><strong><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Plan with sales:</span></span></strong><span data-contrast="auto"><span data-ccp-parastyle="List Bullet"> Align with account executives and sales development teams on target accounts, buying groups, shared goals, and follow-up. Use account research, engagement data, and intent signals to set priorities and tie marketing to account plans.</span></span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="3" data-aria-level="1"><strong><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Work across marketing:</span></span></strong><span data-contrast="auto"><span data-ccp-parastyle="List Bullet"> Partner with product marketing, content, and creative teams to turn account challenges into clear messaging and assets. Work with field and partner marketing on executive briefings, roundtables, and targeted events.</span></span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="4" data-aria-level="1"><strong><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Own delivery:</span></span></strong><span data-contrast="auto"><span data-ccp-parastyle="List Bullet"> Manage campaign budgets, timelines, and cross-functional deliverables for your territory. Work with revenue operations to activate account segments, coordinate campaigns, and keep tracking reliable.</span></span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="5" data-aria-level="1"><strong><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Measure and improve:</span></span></strong><span data-contrast="auto"><span data-ccp-parastyle="List Bullet"> Report on buying-group engagement, qualified pipeline, opportunity progression, and revenue impact. Share results and recommendations with sales and marketing stakeholders, test </span><span data-ccp-parastyle="List Bullet">new approaches</span><span data-ccp-parastyle="List Bullet">, and document what works in reusable ABM playbooks.</span></span><span data-ccp-props="{}"> </span></li> </ul> <h3><span data-contrast="none"><span data-ccp-parastyle="heading 2">What </span><span data-ccp-parastyle="heading 2">you'll</span><span data-ccp-parastyle="heading 2"> bring</span></span><span data-ccp-props="{"134245418":true,"134245529":true,"335559738":160,"335559739":80}"> </span></h3> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="6" data-aria-level="1"><strong><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">B2B marketing experience:</span></span></strong><span data-contrast="auto"><span data-ccp-parastyle="List Bullet"> Five or more years in B2B technology marketing, including at least two years building and running ABM programs. You can point to programs that generated quality pipeline, sped up opportunities, or supported customer growth.</span></span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="7" data-aria-level="1"><strong><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Sales partnership:</span></span></strong><span data-contrast="auto"><span data-ccp-parastyle="List Bullet"> You understand enterprise buying cycles and how to engage multiple stakeholders within an account. </span><span data-ccp-parastyle="List Bullet">You've</span><span data-ccp-parastyle="List Bullet"> worked closely with sales teams to turn account priorities into coordinated marketing activity.</span></span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="8" data-aria-level="1"><strong><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Planning and campaign skills:</span></span></strong><span data-contrast="auto"> <span data-ccp-parastyle="List Bullet">You're</span><span data-ccp-parastyle="List Bullet"> comfortable building an account-based plan and delivering it. You know how to adapt messaging and channels to different industries, personas, and stages of the buying process.</span></span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="9" data-aria-level="1"><strong><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">An analytical approach:</span></span></strong><span data-contrast="auto"><span data-ccp-parastyle="List Bullet"> You can interpret account and campaign data, tell engagement apart from </span><span data-ccp-parastyle="List Bullet">real business</span><span data-ccp-parastyle="List Bullet"> outcomes, and turn findings into clear recommendations. </span><span data-ccp-parastyle="List Bullet">You're</span><span data-ccp-parastyle="List Bullet"> comfortable explaining both results and measurement limits.</span></span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="10" data-aria-level="1"><strong><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Marketing technology:</span></span></strong><span data-contrast="auto"> <span data-ccp-parastyle="List Bullet">You've</span><span data-ccp-parastyle="List Bullet"> used CRM, marketing automation, and ABM or intent platforms to build audiences, run campaigns, and measure performance. Experience with Salesforce, </span><span data-ccp-parastyle="List Bullet">Demandbase</span> <span data-ccp-parastyle="List Bullet">and HubSpot is helpful. An appetite for using AI and automation in your work is a plus.</span></span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":360,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"singleLevel"}" data-aria-posinset="11" data-aria-level="1"><strong><span data-contrast="auto"><span data-ccp-parastyle="List Bullet">Communication and project management:</span></span></strong><span data-contrast="auto"><span data-ccp-parastyle="List Bullet"> You build good relationships across teams, manage competing priorities, and take ownership of delivery. You bring creativity, attention to detail, and a willingness to test, learn, and adapt.</span></span><span data-ccp-props="{}"> </span></li> </ul> <p><span data-ccp-props="{"335559739":0}"> </span></p><div class="content-conclusion"><h3>At Exclaimer, we’re proud to offer a benefits package that reflects our commitment to supporting you professionally, personally, and wherever life takes you. </h3> <div>Alongside competitive pay, you’ll have access to generous paid time off, flexible working options including our XFlex programme and a “work from anywhere” allowance - plus enhanced leave for all new parents, regardless of gender, family structure, or path to parenthood. Our wellbeing offering includes comprehensive healthcare coverage, fully funded insurance and income protection, access to 24/7 virtual care, and mental health, legal and financial support through employee assistance programmes. We help you plan for the future with contributory retirement plans and savings support, and back your day-to-day wellbeing with perks like subscriptions to Calm and Blinkist, fitness and lifestyle credits, global travel assistance and a wide range of discounts. Wherever you're based, you'll find that Exclaimer’s benefits are designed to help you thrive: at work and beyond.</div> <div> </div> <h3>At Exclaimer, inclusion is more than a policy - it’s part of who we are.</h3> <p>We’re proud to be an equal opportunity employer and welcome applications from people of all backgrounds, experiences, and identities. We consider all candidates fairly and without discrimination irrespective of ethnicity, race, religion, nationality, age, gender, marital status, disability, neurodivergence, caring responsibilities, sexual orientation, or gender identity. We’re building a culture where everyone feels they belong and can thrive, and we’d love for you to be part of it.  If you require any reasonable adjustments or support through the application or hiring process, please email the team in confidence via <a href="mailto:Work@Exclaimer.com">Work@Exclaimer.com</a> to let us know.</p> <p> </p></div>