Associate Director Analytics - Freelance

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a <strong>Human First</strong> philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. </p> <p>VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. </p> <p>For more information, please visit <a href="http://www.vml.com/" data-outlook-id="d4b7d1c3-8ad6-4b6d-ab45-d3cb5a3aebe1">www.vml.com </a>and follow along on  <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=" data-outlook-id="a3ef68bf-16fb-4ebc-9ca9-406007d6cefc">LinkedIn</a> #WeAreVML.</p></div><p>.</p> <div><strong>Freelance Associate Director, Marketing Effectiveness & Intelligence</strong></div> <div> </div> <div><strong>Role Overview</strong></div> <div>We are seeking a Freelance Associate Director, Marketing Effectiveness & Intelligence to lead marketing performance management and measurement for the a major Auto client business. This person will be a key client-facing partner, helping both the client and the integrated agency team understand how marketing campaigns and efforts are performing, what is driving results, and where action is needed.</div> <div> </div> <div>The role requires someone who can connect brand, media, digital engagement, campaign, and business performance into a coherent story and translate complex information into clear recommendations for clients and senior stakeholders.</div> <div> </div> <div><strong>Key Responsibilities</strong></div> <ul> <li> <div>Serve as a day-to-day client partner on marketing effectiveness, measurement, and performance.</div> </li> <li> <div>Synthesize results across campaigns and channels into a clear view of overall marketing performance and business implications.</div> </li> <li> <div>Identify emerging trends, performance opportunities, and areas requiring deeper investigation.</div> </li> <li> <div>Translate analysis into concise, executive-ready narratives and recommendations.</div> </li> <li> <div>Connect media and campaign metrics with brand performance, consideration, digital engagement, sales, and market-share indicators.</div> </li> <li> <div>Use and interpret key measurement platforms and data sources including Dynata, YouGov, MarketCast, and BERA.</div> </li> <li> <div>Partner across VML, WPP Media, and other integrated agency teams to create a holistic view of performance.</div> </li> <li> <div>Guide analysts and channel teams in moving from reporting metrics to identifying insights and actions.</div> </li> <li> <div>Ensure measurement frameworks, KPIs, and reporting are consistent and aligned to client objectives.</div> </li> </ul> <div><strong>Qualifications</strong></div> <ul> <li> <div>6–10+ years of experience in marketing analytics, effectiveness, measurement, or related disciplines.</div> </li> <li> <div>Strong client leadership, communication, and presentation skills.</div> </li> <li> <div>Demonstrated ability to connect marketing activity to brand and business performance.</div> </li> <li> <div>Experience synthesizing data across media, campaign, brand, digital, and business sources.</div> </li> <li> <div>Ability to turn complex analysis into a clear “so what” and “now what.”</div> </li> <li> <div>Strong cross-functional leadership across analytics, media, strategy, account, and client teams.</div> </li> <li> <div>Automotive or similarly complex consumer marketing experience is a plus.</div> </li> </ul> <div>The core profile we are looking for is a trusted marketing performance partner to the client, rather than someone focused primarily on producing analytics deliverables.</div><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p>The compensation for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package. Click <a href="https://mybenefits.wpp.com/public/welcome" target="_blank">WPP Benefits</a> for more details.</p></div><div class="title">_</div><div class="pay-range"><span>$70</span><span class="divider">—</span><span>$90 USD</span></div></div></div><div class="content-conclusion"><p><span class="normaltextrun"><span lang="EN-GB"><span lang="EN-GB">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span></span></span></p> <p><span class="normaltextrun"><span lang="EN-GB">WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></span><span class="scxw176048299"><span lang="EN-GB"> </span></span></p> <p>When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our <a href="https://www.vml.com/recruitment-privacy-policy">Recruitment Privacy Policy</a>. California residents should read our <a href="https://www.vml.com/california-recruitment-privacy-notice">California Recruitment Privacy Notice</a>. 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