Social Media Content Creator – Baby & Family Care

<div class="content-intro"><h3><strong>Who We Are</strong></h3> <p>VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a <strong>Human First</strong> philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. </p> <p>VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. </p> <p>For more information, please visit <a href="http://www.vml.com/" data-outlook-id="d4b7d1c3-8ad6-4b6d-ab45-d3cb5a3aebe1">www.vml.com </a>and follow along on  <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=" data-outlook-id="a3ef68bf-16fb-4ebc-9ca9-406007d6cefc">LinkedIn</a> #WeAreVML.</p></div><p>We’re looking for a <strong>Social Media</strong> <strong data-start="787" data-end="838">Content Creator (Baby & Family Care) </strong>– a social-first creative who loves making and managing content that feels native to TikTok, Instagram and beyond.</p> <p>This role is about bringing ideas to life quickly and authentically: from baby care the latest trends and turning them into simple, lo-fi pieces of content, to engaging directly with communities in a way that feels fresh, fun and true to the brand.</p> <p> </p> <p><strong>What you’ll do</strong></p> <ul> <li>Create and edit social-first content (short-form video, reels, posts) using tools like <strong>CapCut, Canva and native TikTok/IG features</strong>.</li> <li>Stay on top of cultural and platform trends to turn them into quick, relevant content ideas.</li> <li>Manage day-to-day community interactions: respond, engage and find opportunities to build brand love.</li> <li>Collaborate with the wider team (strategy, design, creative) to make sure all content is aligned and impactful.</li> <li>Keep an eye on performance and community feedback to help optimize future content.</li> </ul> <p> </p> <p><strong>What we’re looking for</strong></p> <ul> <li>Previous experience creating content for social platforms and/or managing communities.</li> <li> <div class="flex flex-col text-sm"> <article class="text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&:has([data-writing-block])>*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" data-turn-id="request-671b584a-623c-8013-bf00-d0482721e5bc-1" data-testid="conversation-turn-426" data-scroll-anchor="true" data-turn="assistant"> <div class="text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)"> <div class="[--thread-content-max-width:40rem] @w-lg/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn"> <div class="flex max-w-full flex-col gap-4 grow"> <div class="min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&]:mt-1" data-message-author-role="assistant" data-message-id="9ff8f643-2d76-4cd2-9367-92eb6dc226be" data-message-model-slug="gpt-5-3"> <div class="flex w-full flex-col gap-1 empty:hidden"> <div class="markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling"> <p data-start="0" data-end="147" data-is-last-node="" data-is-only-node=""><strong>Familiar with the Baby and Family Care industry.</strong></p> </div> </div> </div> </div> </div> </div> </article> </div> </li> <li>A natural feel for TikTok and Instagram culture – you know what works, what doesn’t, and why.</li> <li><strong>Advanced English</strong> (spoken and written) to work with global teams and content.</li> <li>Confident using creative tools (CapCut, Canva, IG/TikTok native editors).</li> <li>A proactive, creative mindset, comfortable with fast turnarounds and lo-fi creation.</li> </ul> <p> </p> <p><strong>Nice to have</strong></p> <ul> <li>Experience in an agency environment.</li> <li>Familiarity with other platforms like YouTube, X or LinkedIn.</li> <li>Basic knowledge of analytics to understand what resonates with communities.</li> </ul> <p> </p> <p><strong class="Yjhzub" data-sfc-root="ep" data-sfc-cb="" data-complete="true" data-copy-service-computed-style="font-family: "Google Sans", Arial, sans-serif; font-size: 16px; font-weight: 700; margin: 0px; text-decoration: none; border-bottom: 0px rgb(230, 232, 240);">Join us!</strong> 🍼🎬<br data-sfc-root="ep" data-sfc-pl="||[]" data-sfc-cb="" data-complete="true" data-copy-service-computed-style="font-family: "Google Sans", Arial, sans-serif; font-size: 16px; font-weight: 400; margin: 0px; text-decoration: none; border-bottom: 0px rgb(230, 232, 240);">Don't miss the chance to work with global teams and bring fresh, lo-fi content to life. Click 'Apply' above or check the link below to submit your application.</p><div class="content-conclusion"><p><span class="normaltextrun"><span lang="EN-GB"><span lang="EN-GB">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span></span></span></p> <p><span class="normaltextrun"><span lang="EN-GB">WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></span><span class="scxw176048299"><span lang="EN-GB"> </span></span></p> <p>When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our <a href="https://www.vml.com/recruitment-privacy-policy">Recruitment Privacy Policy</a>. California residents should read our <a href="https://www.vml.com/california-recruitment-privacy-notice">California Recruitment Privacy Notice</a>. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.</p></div>