Senior Paid Social Manager

About You

We’re looking for a Senior Paid Social Manager who can strategically lead and scale our acquisition efforts across paid social channels in the UK and Europe. You’ll bring deep expertise in managing multi-million-pound budgets, a data-driven approach, and a proven track record of driving large-scale growth. You will be responsible for leading strategy, execution, and innovation in our paid social performance, ensuring we stay ahead of platform changes and industry trends. You’ll also have a clear view on how AI is changing performance marketing, and you’ll build a team that uses it well.

You’ll be a Meta expert, with hands-on experience across bidding strategies, audience segmentation, attribution, and creative testing. Additionally, you’ll have experience scaling campaigns across TikTok, Twitter, LinkedIn. You’ll be a martech-savvy professional, comfortable with tracking solutions, first-party data activation, working with MMPs and advanced attribution modeling.

You will play a key role in shaping Tide’s international expansion and long-term paid social strategy, ensuring that performance marketing continues to be a key growth driver. This is an opportunity to lead and grow Tide’s in-house Paid Social team as an AI-enabled team, making a significant impact on the business.

Some of the things you’ll be doing:

• Owning and scaling global paid social performance: Managing multi-million-pound budgets and advanced bidding strategies to drive sustained growth.
• Driving a full-funnel approach: Leveraging creative and audience insights to build campaigns that span from brand awareness to high-intent lead generation and conversion.
• Leading an AI-enabled team: Building, mentoring, and shaping a high-performing paid social function as we scale internationally, defining exactly how human and AI workflows interact.
• Embedding AI and automation: Leveraging generative tools and custom scripts across workflows, reporting, and platform tools (like Advantage+) with strict brand and compliance checks.
• Leading creative strategy: Working closely with designers and copywriters to continuously test and optimise assets for performance, embedding AI tools where they accelerate production.
• Driving strategy and expansion: Developing the paid social roadmap, testing innovative strategies, and expanding our presence across emerging platforms.
• Collaborating cross-functionally: Working alongside Data, Product, Web, and Creative teams to align paid social strategy with wider business growth objectives.
• Championing measurement and tracking: Driving best-in-class attribution, incrementality testing, and first-party data activation while staying ahead of privacy regulations (SKAD, ATT, IFDA).
• Building and mentoring a high-performing, AI-literate paid social team, shaping the function as we scale both in the UK and internationally.

You’ll be a great fit if:

• You have 7+ years of paid social marketing experience, with a proven track record of driving high-volume B2B or B2C acquisition.
• You have a deep understanding of ad creative best practices and a proven ability to collaborate with designers and copywriters to test and optimize high-performing assets.
• You are an expert in Meta advertising (including AI-led products like Advantage+) with extensive hands-on experience across LinkedIn, TikTok, and X/Twitter.
• You are highly analytical, combining deep technical knowledge of tracking/martech tools (Appsflyer, GA4, GTM) with expertise in incrementality testing and MMM.
• You have practical experience using AI in marketing (generative tools, LLMs) alongside sound judgment on AI risks, brand safety, and data privacy in a regulated industry.
• You are a natural leader who has built and mentored teams to use AI in their day-to-day workflows, while seamlessly managing both in-house staff and agency relationships.
• You have a structured approach to experimentation and can effectively communicate complex insights using data visualization tools to tell compelling performance stories.
• Fluency in a second language (French or German) is preferable

What you’ll get in return:

• Make work, work for you! We embrace flexible working and remote-first arrangements.
• 25 days holiday + bank holidays.
• Vitality Health and Dental Insurance, with a proactive focus on mental and physical well-being.
• £1,000 L&D budget per year, plus up to three L&D paid days off.
• Enhanced family-friendly leave.
• Work abroad for up to 90 days a year.
• Snacks, drinks, and social events in our offices.

Tidean Ways of Working

At Tide, we’re Member First and Data Driven, but above all, we’re One Team. We trust our employees to work in a way that suits them while delivering great results. Our offices are always available for those who want to collaborate in person, and we support remote work across the UK.