Description

About Us

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology. 

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle. 

Overview:

The Product Marketing Manager, Switching & Infrastructure is responsible for supporting the go-to-market strategy, positioning, messaging, and commercialization of TP-Link's Switching & Infrastructure portfolio, including managed and unmanaged switches, PoE solutions, aggregation, fiber connectivity, and related network infrastructure technologies. 

This role works closely with Product Management, Sales, Channel, and Marketing teams to develop compelling product narratives, support product launches, enable sales teams, and drive customer awareness and adoption. 

The position serves as a key contributor in translating customer needs, market insights, competitive intelligence, and technical product capabilities into effective marketing programs that support business growth and strengthen TP-Link's position within the networking infrastructure market. 

The Product Marketing Manager plays an important role in developing product launch activities, sales enablement resources, customer-facing content, and marketing programs that drive engagement, lead generation, and revenue growth. 

Key Responsibilities 

Product Positioning & Market Intelligence 

• Develop and maintain product positioning, messaging, and value propositions for the Switching & Infrastructure portfolio. 

• Conduct market research and competitive analysis to identify customer needs, market opportunities, industry trends, and competitive threats. 

• Monitor developments in switching, PoE technologies, fiber connectivity, network management, and infrastructure solutions. 

• Gather and analyze customer, partner, and market feedback to support marketing and product initiatives. 

• Communicate market insights and customer requirements to Product Management teams. 

• Support the development of product narratives that communicate key differentiators and customer value. 

• Maintain competitive intelligence resources that support product positioning and sales enablement efforts. 

Product Launches & Go-to-Market Execution 

• Support the planning and execution of go-to-market activities for switching and infrastructure products, solutions, and feature releases. 

• Develop launch messaging, product briefs, presentations, and supporting marketing collateral. 

• Coordinate launch activities and deliverables with Product Management, Sales, Channel, Creative, Digital Marketing, E-commerce, and Marcom teams. 

• Assist in developing launch plans, timelines, communication materials, and readiness activities. 

• Conduct post-launch reviews and provide recommendations for continuous improvement. 

• Support initiatives designed to increase awareness, adoption, and utilization of switching and infrastructure solutions. 

Content Development & Sales Enablement 

• Create product presentations, battlecards, solution guides, competitive comparisons, FAQs, reference architectures, product briefs, and training materials. 

• Develop customer-facing content that clearly communicates technical capabilities, business benefits, and customer value propositions. 

• Support Sales, Channel partners, distributors, and resellers with product messaging and positioning tools. 

• Develop content demonstrating how switching and infrastructure solutions integrate with wireless, surveillance, gateways, cloud management, and broader TP-Link ecosystems. 

• Support competitive displacement initiatives and solution-selling opportunities across the portfolio. 

• Assist in delivering product and solution training programs for internal and external stakeholders. 

Campaign Support & Demand Generation 

• Collaborate with Marketing teams to develop and execute campaigns supporting product awareness, engagement, lead generation, and adoption. 

• Contribute product expertise and messaging guidance for digital, partner, content, and event marketing initiatives. 

• Support campaigns focused on managed switching, PoE deployments, network modernization, fiber connectivity, aggregation, surveillance infrastructure, and other key use cases. 

• Provide input on audience targeting, content requirements, campaign objectives, and messaging strategies. 

• Monitor campaign performance and recommend opportunities for optimization.

Cross-Functional Collaboration & Performance Analysis

• Partner closely with Product Management, Sales, Channel Sales, Creative, Digital Marketing, E-commerce, and Marcom teams.

• Track product launch performance, adoption metrics, customer feedback, and competitive developments.

• Support reporting efforts related to product marketing initiatives and business performance.

• Participate in planning discussions and cross-functional reviews to align business priorities and marketing objectives.

• Share market intelligence, competitive insights, and customer feedback with internal stakeholders.

Role Expectations

Success in this role requires strong product marketing fundamentals, excellent communication skills, and the ability to translate complex networking technologies into compelling customer-focused messaging. 

The Product Marketing Manager is expected to support successful product launches, develop effective sales enablement resources, contribute to demand generation initiatives, and drive alignment across cross-functional teams.

The role requires strong project management, analytical thinking, and collaboration skills, along with a willingness to stay current on networking technologies, infrastructure trends, and customer requirements. 

Qualifications 

• 3-5+ years of Product Marketing, Solutions Marketing, Product Management support, or related B2B technology marketing experience. 

• Experience in networking, network infrastructure, cloud-managed solutions, or related technology markets preferred. 

• Strong understanding of Ethernet switching, managed and unmanaged switches, PoE/PoE+/PoE++, Layer 2 and Layer 3 networking, aggregation, fiber and SFP technologies, network management platforms, and infrastructure deployment scenarios. 

• Ability to translate technical product capabilities and specifications into clear customer-focused messaging and value propositions. 

• Experience supporting product launches, sales enablement initiatives, and integrated marketing campaigns. 

• Strong understanding of segmentation, positioning, campaign strategy, competitive analysis, and go-to-market fundamentals. 

• Strong analytical, communication, presentation, and storytelling skills. 

• Excellent collaboration skills with Product Management, Sales, Channel, and Marketing teams. 

• Bachelor's degree in Marketing, Business, Communications, Technology, or a related field preferred. 

Key Success Measures 

Success in the role may be demonstrated through: 

• Successful execution of product launches. 

• Increased product awareness and adoption. 

• Utilization of sales enablement materials by sales and channel teams. 

• Growth in marketing-influenced pipeline. 

• Contribution to lead generation and demand creation efforts. 

• Quality and effectiveness of product messaging and positioning. 

• Competitive intelligence and market insight contributions. 

• Stakeholder satisfaction and cross-functional collaboration. 

• Timely completion of marketing initiatives and launch deliverables. 

• Contribution to overall category and business growth. 

Benefits

Salary Range:

Benefits:

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)

• Contributions to 401k funds

• Over four weeks of PTO per year

• Bi-annual pay increases

• Health and wellness benefits, including free gym membership

• Quarterly team-building events

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc. 

Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.