Aven Hospitality is an innovative technology provider powered by SynXis®, the leading global hospitality commerce and distribution platform. We empower hoteliers around the world to exceed expectations, solve daily challenges, and stay ahead of the competition.

With our comprehensive portfolio of solutions, hoteliers can manage distribution, retailing, payments, operations, and more. Providing hoteliers the tools to maximize revenue, improve operational efficiency, and deliver personalized guest experiences that drive satisfaction.

Our tools are built to seamlessly integrate with each hotelier’s unique strategy, elevating guest satisfaction and creating meaningful connections.

We are pioneering AI in hospitality technology to unlock new opportunities, drive efficiency, and personalize the guest experience. By prioritizing stability, scalability, and data-driven insights, we equip hoteliers to adapt and thrive in an ever-changing landscape, ready for whatever comes next..

Director of Product Marketing

Aven is seeking a strategic and hands-on marketing leader to own how the company is understood in the market. As Director of Product Marketing, you will shape the narrative that connects our products, customers, partners, and vision, ensuring Aven's story is clear, differentiated, and compelling at every stage of the customer journey.

Serving at the intersection of Product, Marketing, Revenue, and Customer Success, you'll transform product strategy and customer and competitive insight into market advantage. From positioning and go-to-market strategy to executive presentations, customer advocacy, storytelling, and strategic sales enablement, you'll help define and elevate Aven's position to become the leading global hotel commerce platform.

This role is ideal for a leader who thrives on translating complexity into clarity, turning innovation into customer value, and building the stories that drive growth, loyalty, and market preference.

Responsibilities:

Own Product Positioning & Market Narrative

Set the strategic direction for Aven's company, platform, product, customer, and partner narratives, ensuring the market understands Aven's differentiated role in hotel commerce and the business outcomes it enables.

Translate product strategy, roadmap investments, customer needs, and market trends into compelling value propositions and messaging

Lead and develop team of product marketing managers responsible for defining positioning, messaging frameworks, elevator pitches, and buyer-focused narratives across key audiences and market segments

Partner closely with Product Management to articulate customer value and competitive differentiation

Lead Go-to-Market Strategy

Lead cross-functional go-to-market strategy for new products, enhancements, and strategic initiatives, aligning Product, Revenue, and Customer Success around a clear commercialization plan

Establish the customer and market segmentation approach, defining ideal customer profiles, buyer personas, and journey insights to guide market strategy

Turn customer, competitive, and market intelligence into strategic direction, identifying growth opportunities, informing portfolio decisions, and strengthening Aven’s market differentiation

Partner with Revenue Marketing to shape demand generation and investment priorities, ensuring programs focus on products, audiences, and market opportunities with the greatest growth potential

Create the strategic narrative and value architecture that power commercialization, equipping the organization to build market preference, accelerate adoption, and drive revenue

Drive Sales Enablement & Storytelling

Set the strategic direction for Aven’s commercial narrative, translating market positioning, customer value, and competitive differentiation into stories that influence buyers and accelerate growth

Build a scalable enablement strategy that equips Sales, Account Management, and Customer Success with the insights, messaging, and tools needed to improve buyer engagement, win new business, and expand customer relationships

Shape presentations and narratives for high-value opportunities, including strategic sales pursuits, executive briefings, partner engagements, and industry events

Advise executives and business leaders on strategic storytelling, strengthening presentations, speaking engagements, customer events, and other high-visibility business initiatives

Establish storytelling and presentation excellence as an organizational capability, setting standards and frameworks that create a clear, consistent, and compelling Aven story across audiences and channels

Build Customer Advocacy and Retention Program

Set the strategy for customer advocacy, transforming customer outcomes into credible market proof, influential voices, and stories that strengthen preference for Aven

Build the Customer Advisory Board and broader customer community into strategic business assets, deepening executive relationships, validating company direction, and creating meaningful opportunities for customer influence and advocacy

Partner with Account Management and Customer Success to shape the customer growth strategy, developing scalable programs that accelerate adoption, strengthen engagement and retention, and uncover expansion opportunities

Own the approach to customer communications, ensuring launches, major enhancements, and business initiatives are translated into clear customer value and coordinated experiences

Establish a unified voice-of-the-customer and satisfaction strategy, turning customer feedback into actionable insight that informs product priorities, go-to-market decisions, and the overall customer experience

Coach & Elevate the Marketing Team

Build and lead a high-performing product marketing team, establishing the vision, capabilities, operating model, and standards required to elevate the function’s impact across the business

Champion a culture of strategic thinking, collaboration, accountability, and executional excellence, developing team members into influential partners across Product and Commercial teams

Shape overall marketing strategy and performance as a senior member of the marketing leadership team, aligning priorities, resources, and investments to the company’s growth objectives

Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field required

10+ years of B2B SaaS or enterprise technology marketing experience, including progressive leadership in product marketing, go-to-market strategy, positioning, and commercialization

Proven ability to develop differentiated market positioning and translate complex products, technologies, and industry trends into compelling customer-focused narratives

Exceptional storyteller with experience crafting messaging, presentations, and thought leadership that influence buyers, support sales teams, and drive market preference

Strategic thinker with a strong commercial mindset and a track record of aligning marketing initiatives to business objectives, revenue growth, customer adoption, and market expansion

Experience leading cross-functional initiatives and influencing stakeholders across Product, Sales, Customer Success, Partnerships, and Executive Leadership

Strong understanding of customer research, market intelligence, competitive analysis, and buyer insights, with the ability to turn findings into actionable strategies

Proven success developing and executing go-to-market strategies, product launches, sales enablement programs, and customer advocacy initiatives

Resourceful, results-oriented leader who thrives in fast-paced, evolving environments and can effectively balance strategy with execution across multiple priorities

Outstanding written, verbal, and visual communication skills, with exceptional presentation and executive storytelling capabilities

Experience managing and developing high-performing marketing professionals preferred

Hospitality technology, commerce, travel technology, or platform software experience is a plus

What We Offer

We believe great work deserves great support. Here’s what you can expect:

Very competitive compensation

Generous Paid Time Off (25 PTO days)

8 Hours Annually Volunteer Time Off (VTO)

Comprehensive medical, dental, and wellness program

12 weeks paid parental leave

Flexible working arrangements

Formal and informal reward, recognition, and acknowledgement programs

Fun and engaging employee development events

Reasonable Accommodation

Aven Hospitality is committed to working with and providing reasonable accommodation to applicants with disabilities. Applicants applying for a Aven Hospitality position with a disability who require a reasonable accommodation for any part of the application or hiring process may contact Aven Hospitality at Contact Us

Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

Affirmative Action

Aven Hospitality is an equal employment opportunity/affirmative action employer and is committed to providing employment opportunities to minorities, females, veterans and disabled individuals. EEO IS THE LAW