Job Description Summary:

The Director of Media effectiveness is the guardian of the brand’s media principles and the architect of its future-ready foundation. Responsible for bridging the gap between upstream E2E connection strategy and downstream execution. You will set the standard for media quality (reach, attention, and brand safety) while ensuring that creative and media are developed in a unified loop rather than in silos, helping establish clear media planning recommendations for markets. Responsible for full-funnel measurement, you will explore how all touchpoints, platforms, and channels play a role in overall effectiveness, supporting efforts to establish universal measurement that can be used to focus IMX & business priorities.

The ideal candidate brings deep experience in media strategy and activation, understands evolving digital landscapes, and leverages technology and measurement tools to optimize portfolio performance. If you are passionate about creating stronger brand connections in a dynamic marketplace while operating at scale across multiple stakeholders, this is where you can have impact—and help Coca‑Cola continue shaping the next era of consumer engagement.

What You’ll Do for Us

Translate operating unit connection strategies into integrated, efficient media plans that enable brand programs to outperform on key metrics.
Collaborate closely with frontline marketing teams and area directors to align media activation priorities with brand objectives and competitive intelligence.
Partner with procurement and external media agencies to coordinate planning and buying activities, ensuring negotiations deliver optimal value and productivity.
Monitor media investments against planned budgets, approve agency shifts and invoices, and identify actionable corrections to maintain alignment across campaigns.
Prepare and report budget evolution insights, validating purchase orders and spend approvals with accuracy and transparency.
Confirm adherence to recommended DMI allocation by brand and channel, optimizing mix for portfolio relevance across touchpoints.
Oversee compliance with Coca‑Cola’s Responsible Marketing Policy and track performance against productivity and ROI expectations using established KPIs.
Support market-facing teams with clear, connected media calendars that integrate global strategies with localized execution opportunities.
Connect media planning with real-time social amplification by partnering with IMX teams, leveraging timely content that enhances brand impact.
Share best practices from global and other operating units to introduce scalable improvements in media planning and negotiation processes.
Strengthen measurement frameworks by enhancing utilization of digital tools and protocols, enabling greater insight for future planning cycles.

Requirements & Qualifications

Bachelor’s degree in Marketing, Communications, Business, or related field; equivalent practical experience accepted.
10+ years of leadership experience in Media Planning, Connection Planning, or Marketing Effectiveness (Agency or Brand side).
Proven experience managing media agency relationships and activating across multiple channels including social and digital platforms.
technical Fluency: Deep understanding of the modern AdTech/MarTech stack, including Data Clean Rooms, Identity Solutions, and Privacy-First measurement.
Ability to manage and report large, complex budgets with precision and accountability.
Fluency in French (required) and proficiency in English for cross-regional collaboration.
Preference for candidates with prior agency or media vendor experience and those familiar with on-the-ground marketing practices.
Strong collaboration skills, with success working in cross-functional, multi-market teams to deliver integrated plans.
Strong communication, collaboration, and problem-solving skills.
Ability to operate effectively in Agile, cross functional IMX teams.

What We’ll Do for You

Provide exposure to integrated marketing practices that shape how Coca‑Cola brands connect with consumers across diverse touchpoints.
Enable opportunities to lead complex media projects with impact across multiple campaigns and stakeholders.
Support development through access to advanced measurement tools and performance methodologies that define modern media strategies.
Offer a collaborative environment where global best practices meet local relevance, empowering innovation in media planning and operations.

Skills:

Agency Management, Communication, Connections Planning, Creativity, Digital Media, Digital Signage, Google Analytics, Group Problem Solving, Marketing Campaigns, Marketing Strategies, Microsoft Office, Negotiation, Paid Search Marketing, Programmatic (Inactive), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Teamwork, Videography, Waterfall Model

Location(s):

France

City/Cities:

Issy Les Moulineaux

Travel Required:

00% - 25%

Relocation Provided:

Job Posting End Date:

November 2, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.