Customer Success Manager, Retail + CPG
<h1><strong>Customer Success Manager, Retail + CPG</strong><strong><br></strong></h1> <p><em>This role is based in Soho, New York City and expected to be in office at least 4 days a week.</em></p> <p><strong>Flowcode</strong></p> <p>Flowcode is the leading offline-to-online conversion platform, helping the world's biggest brands drive direct connections with their audiences. We combine data-driven design with next-gen QR tech to power instant, privacy-compliant engagement at scale. Over 75% of the Fortune 500 (including the top names in retail and consumer packaged goods) trust Flowcode to turn physical moments into digital actions, fast.</p> <p><strong>The Role: Customer Success Manager, Retail + CPG</strong></p> <p>We're hiring a CSM focused on our Retail and CPG vertical. You'll own relationships with national retailers and consumer brands, turning packaging, in-store, print, and sports partnerships touchpoints into measurable digital engagement, and driving adoption, attribution, and expansion across your portfolio. This is a hybrid role that blends technical fluency with commercial instincts and a relentless focus on delivering measurable outcomes.</p> <p><strong>You'll thrive in this role if you:</strong></p> <ul> <li>Have 3+ years in customer success, account management, or partnerships, ideally working with major retailers like Walmart, Home Depot, or Target, or with CPG brands like Kraft Heinz or AB InBev</li> <li>Understand the retail and CPG ecosystem: shopper marketing, packaging, in-store and point of sale, retail media networks, trade marketing, loyalty, and ecommerce</li> <li>Know how retail and CPG orgs are structured and can navigate from a brand manager or shopper marketing champion to the right budget owner across brand, digital, and trade fast</li> <li>Can confidently connect Flowcode to retail and CPG KPIs: first-party data capture, conversion, sales lift, loyalty sign-ups, repeat purchase, and campaign attribution</li> <li>Plan around the retail calendar: seasonal resets, holiday, back to school, product launches, and packaging and print production timelines</li> <li>Spot churn signals early and act. You've turned at-risk accounts into renewals and have the receipts</li> <li>Move fast on account challenges. You are highly proactive, resourceful, and sharp under pressure</li> <li>Can synthesize complex client challenges into clear executive narratives and recommendations</li> <li>Take ownership of your accounts and beyond to improve systems, processes, or team performance</li> <li>Know how to uncover expansion with new brands in a portfolio, new SKUs and packaging runs, new campaigns, and budget pockets</li> <li>Build trust across retail and CPG orgs: brand, shopper marketing, packaging, digital, ecommerce, loyalty, insights, and operations teams</li> <li>Have experience coordinating platform migrations or complex onboarding alongside implementation teams</li> <li>Are comfortable in HubSpot (or can ramp fast) and use systems to scale client engagement</li> </ul> <p><strong>What You'll Own:</strong></p> <ul> <li><strong>NRR targets across your portfolio:</strong> drive usage, adoption, renewal, and expansion. You own the number of your portfolio.</li> <li><strong>Health score monitoring:</strong> proactively flag at-risk signals, build recovery plans, and move before accounts slip.</li> <li><strong>Executive engagement, Strategic QBRs, Campaign Reviews:</strong> multi-thread across client teams and build relationships with executives, budget holders, and senior stakeholders.</li> <li><strong>Risk mitigation and problem-solving:</strong> turn insights into action fast. You don't wait for escalation.</li> <li><strong>Campaign and packaging readiness:</strong> partner with our team and print partners so codes, Hubs, and FlowURLs are built, tested, and live on packaging, in store, and in market on time.</li> <li><strong>Cross-functional influence:</strong> drive alignment across Sales, Product, and GTM to unlock product growth and services opportunities to drive revenue.</li> <li><strong>Platform migration coordination:</strong> manage client-side timelines, expectations, and cross-functional dependencies alongside our implementation team.</li> <li><strong>Sales partnership:</strong> identify and close upsell opportunities, including new brands, business units, and retail programs.</li> <li><strong>Workflow alignment:</strong> build rhythms that match retail calendars, packaging cycles, product launches, and campaign flights.</li> <li><strong>NYC presence:</strong> deepen client relationships by showing up on-site, at events, and as a strategic partner.</li> </ul> <p><strong>Requirements:</strong></p> <ul> <li>3+ years in CSM, Account Management, Partnerships, or similar client-facing roles</li> <li>Experience working with major retailers (Walmart, Home Depot, Target, or similar) strongly preferred, or a CPG background working with brands like Kraft Heinz, AB InBev, or similar</li> <li>Proven track record managing at-risk accounts, driving renewals, and hitting NRR or retention targets</li> <li>Experience managing multi-brand or multi-stakeholder enterprise accounts</li> <li>Exposure to platform migrations or complex product transitions for enterprise clients is a plus</li> <li>Strong understanding of shopper marketing, attribution, and analytics</li> <li>Experience using CRM and CS platforms like HubSpot; health score tooling experience is a major plus</li> <li>Clear, concise communicator, comfortable presenting to senior stakeholders and comfortable pushing back when needed</li> <li>Ability to operate independently and deliver in a fast-paced, high-growth startup</li> </ul> <p><em>A successful candidate’s starting pay will be determined based on the role, job-related skills, experience, qualifications, work location, and market conditions.&nbsp; The current range for this role is $100-$115k OTE plus equity.</em></p>
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