Product Marketing Lead (f/m/d)

<p><strong><span data-contrast="auto">Product Marketing Lead - Join Our Innovative Team at thinkcell Software</span></strong><span data-ccp-props="{}"> </span></p> <p><strong><span data-contrast="auto">Our Story</span></strong></p> <p><span data-contrast="auto">At thinkcell, we create powerful software solutions that help professionals be more efficient and productive. Founded in 2002 and based in Berlin, our tools integrate seamlessly with Microsoft Office to help users create presentations, charts, and diagrams with ease. Our dynamic, international team values creativity, collaboration, and technical excellence.</span><span data-ccp-props="{}"> </span></p> <p><strong><span data-contrast="auto">What You Will Do</span></strong><span data-contrast="auto"> </span><span data-ccp-props="{}"> </span></p> <p><span class="TextRun SCXW23397027 BCX8" lang="EN-US" data-contrast="auto"><span class="NormalTextRun CommentHighlightRest SCXW23397027 BCX8">We’re</span><span class="NormalTextRun CommentHighlightRest SCXW23397027 BCX8"> looking for a Product Marketing </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed CommentHighlightRest SCXW23397027 BCX8">Lead</span><span class="NormalTextRun CommentHighlightRest SCXW23397027 BCX8"> to shape how we communicate </span><span class="NormalTextRun SpellingErrorV2Themed CommentHighlightRest SCXW23397027 BCX8">thinkcell’s</span><span class="NormalTextRun CommentHighlightRest SCXW23397027 BCX8"> value to customers, prospects, and partners. </span><span class="NormalTextRun CommentHighlightRest SCXW23397027 BCX8">As a lead of this function, you will own </span><span class="NormalTextRun CommentHighlightRest SCXW23397027 BCX8">product positioning and messaging, lead go-to-market</span> <span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed CommentHighlightRest SCXW23397027 BCX8">launches, an</span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed CommentHighlightRest SCXW23397027 BCX8">d</span><span class="NormalTextRun CommentHighlightRest SCXW23397027 BCX8"> equip sales and partner teams with resources that strengthen commercial conversations. Working closely with Product Management, Solution Consulting, Sales, and Marketing,</span> <span class="NormalTextRun CommentHighlightRest SCXW23397027 BCX8">you’l</span><span class="NormalTextRun CommentHighlightRest SCXW23397027 BCX8">l</span><span class="NormalTextRun CommentHighlightRest SCXW23397027 BCX8"> turn product capabilities and customer insights into compelling narratives that support acquisition, adoption, retention, and expansion.</span></span><span class="EOP Selected SCXW23397027 BCX8" data-ccp-props="{}"> </span></p> <p><strong><span data-contrast="auto">Key Responsibilities:</span></strong><span data-ccp-props="{}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":1440,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Own product positioning and messaging:</span></strong><span data-contrast="auto"> translate product feature briefs into clear benefits, differentiated value propositions, and narratives tailored to user segments and buying personas. Maintain a shared messaging framework that teams can apply consistently</span></li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":1440,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Lead go-to-market launches from a marketing standpoint</span></strong><span data-contrast="auto">: working with other functions, define target audiences, messaging, objectives, timelines, and launch plans. Ensure communications are appropriately planned and sized to the weight of the launch, aligned, accurate, and ready on time</span></li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":1440,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Build scalable sales and partner enablement:</span></strong><span data-contrast="auto"> equip sales teams, resellers, and partners with demo recordings, onboarding resources, customer success stories, presentations, and other reusable materials. Work with Solution Consultants to turn expertise from individual customer engagements into resources that support broader audiences</span></li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":1440,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Enable GTM teams (both SLG and PLG):</span></strong><span data-contrast="auto"> keep materials current, accessible, and useful, with a clear process for requesting new resources and providing feedback</span></li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":1440,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Ensure product messaging quality across channels:</span></strong><span data-contrast="auto"> work with marketing owners to ensure website copy, ads, emails, newsletters, influencer content, and event materials represent the product accurately and communicate its value persuasively</span></li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":1440,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Gather and apply customer and market insights:</span></strong><span data-contrast="auto"> benchmark competitors’ positioning, messaging, and marketing campaigns. Run customer surveys and interviews, exchange insights with Product Management, and turn findings into stronger messaging, launch plans, and engagement programmes </span></li> <li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":1440,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Set priorities and measure impact:</span></strong><span data-contrast="auto"> define success measures for launches, enablement, and customer engagement with relevant stakeholders. Use performance data, customer feedback, and seller input to improve programmes continuously</span><span data-ccp-props="{"335557856":16777215,"335559739":0}"> </span></li> </ul> <p><strong><span data-contrast="auto">You will be great for this position if you have</span></strong><span data-contrast="auto"> </span><span data-ccp-props="{}"> </span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">7+ years of experience in B2B product marketing, ideally within software or SaaS, with demonstrated ownership of positioning, messaging, and product launches</span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">A strong ability to understand product capabilities and translate them into clear, persuasive benefits for different audiences</li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Experience planning and delivering launches across multiple marketing channels, coordinating stakeholders, and adapting the approach to the significance of each release</li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Experience using customer research, product usage insights, and campaign results to improve adoption, retention, or expansion communications</li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">A track record of creating sales and partner enablement materials that are widely used and improve commercial conversations</li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">A proactive, problem-solving approach with strong project management and communication skills</li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Strong analytical skills, hands on experience with campaign analysis and reporting, knowledge of Matomo and PowerBI</li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Experience working with thinkcell, Microsoft PowerPoint and Excel is a plus. <span data-ccp-props="{"335557856":16777215,"335559739":0}"> </span></li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">Experience working with finance and consulting services is a plus</li> <li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Symbol","469769242":[8226],"469777803":"left","469777804":"","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1">W<span data-contrast="auto">illingness to work on-site in our Berlin office 4 days per week, with 1 remote day</span></li> </ul> <p><strong><span data-contrast="auto">Our Values</span></strong><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">As part of our team, you will embody and help shape the following principles that define us:</span><span data-contrast="auto"> </span><span data-ccp-props="{}"> </span></p> <p><strong><span data-contrast="auto">Forward Thinking</span></strong><span data-contrast="auto">: We embrace change and challenge the status quo.</span><span data-ccp-props="{}"> </span></p> <p><strong><span data-contrast="auto">Ownership</span></strong><span data-contrast="auto">: We take pride in our work and learn from our mistakes.</span><span data-ccp-props="{}"> </span></p> <p><strong><span data-contrast="auto">Customer First</span></strong><span data-contrast="auto">: We prioritize delivering lasting value.</span><span data-ccp-props="{}"> </span></p> <p><strong><span data-contrast="auto">Unified Team</span></strong><span data-contrast="auto">: We foster collaboration, respect, and integrity.</span><span data-ccp-props="{}"> </span></p> <p><strong><span data-contrast="auto">Strive for Excellence</span></strong><span data-contrast="auto">: We set ambitious goals and pursue quality.</span><span data-ccp-props="{}"> </span></p> <p><span data-ccp-props="{}">We believe in a human hiring process, every application is personally reviewed.</span></p> <p><strong><span data-contrast="auto">Why is thinkcell the right place for you?</span></strong></p> <p><span data-contrast="auto">We empower over 1.3 million users across 35,000 companies, including top consulting firms and major global enterprises. With offices in Berlin, Munich, Denver, London, Tokyo, and Dubai, we’re a diverse team of over 250 people, committed to innovation and excellence.</span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">thinkcell is more than a job – it's a chance to be part of an innovative, inclusive team that values collaboration and growth. We encourage applicants from all backgrounds to apply. Together, we can shape the future of productivity software. We can’t wait to see what you’ll bring to the team!</span><span data-ccp-props="{}"> </span></p> <p> </p>