Director Creative and Strategy
Director Creative and Strategy - mac. brand spaces home Projekte Wie wir arbeiten Nachhaltigkeit Digital News Karriere DE home Projekte Wie wir arbeiten Nachhaltigkeit Digital News Karriere DE EN AT Full Time Director Creative and Strategy (m/w/d) The Role This is a senior leadership role for an industry professional with broad influence across creativity, strategy, and business development, market trends and developments. You will work closely with the General Manager in China and collaborate with other entities of our network in Germany, Singapore, and Austria to strengthen alignment, elevate creative output, and enhance client engagement. The role combines strategic thinking, hands-on creative leadership, and commercial responsibility. You will lead the development of high-impact brand experiences across exhibitions, showrooms, retail environments, and integrated campaigns, bringing together storytelling, spatial design, digital integration, and measurable outcomes. This is a hands-on position, requiring direct involvement in key pitches, concept development, and client discussions. Key Responsibilities Client Engagement & Hands-on Delivery: Actively lead core pitches and high-level client presentations. Personally oversee concept development and proposal creation, working closely with internal teams to ensure execution excellence, while acting as a trusted advisor to senior client stakeholders. Creative & Experience Direction: Lead creative concepts and strategic frameworks for major client projects (spanning exhibitions, showrooms, retail spaces, and integrated campaigns). Deeply integrate physical spaces with digital touchpoints and content to create high-impact brand narratives. Strategic & Business Development: Act as a core member of the China executive team, shaping business direction and deepening strategic alignment with the global headquarters. Proactively leverage your industry network to generate new business opportunities and drive the continuous growth of Key Accounts. Team Building & Global Collaboration: Serve as the core communication hub between China and the German HQ. Mentor the team to cultivate future-ready creative and performance-oriented thinking, and participate in cross-border meetings to drive global alignment of standards. Brand & Digital Marketing Integration: Lead flagship company-level communication campaigns and oversee the evolution of our digital presence (Website, WeChat, RedNote, etc.) to comprehensively enhance brand visibility and perception in the market. Profile & Qualifications Senior Background: 10+ years of experience in creative leadership or strategic planning, with deep expertise in exhibitions, retail, and integrated brand experiences. Visual & AI Skills: Strong foundation in 2D design and visual storytelling; proficient in Adobe Creative Suite, Figma, and emerging AI tools (e.g. Seedance, Lovart, Claude). Spatial & Technical: Familiarity with Vectorworks, SketchUp, and spatial design workflows, capable of collaborating with engineering teams to ensure seamless project execution. Commercial Impact: Proven track record of leading and winning key pitches, possessing exceptional leadership presence. Language: Native-level Mandarin Chinese; Fluent in English, fully capable of using it as a working language for all-English presentations and global collaboration. What We Offer A senior leadership role with the opportunity to deeply shape the company’s business development blueprint in China and globally. An international working platform engaging with top-tier global clients. A highly competitive compensation package and long-term career growth potential. Candidates are invited to submit CV/Resume: Detailing relevant experience and achievements Portfolio: Cleary demonstrating your end-to-end capabilities, from concept development and strategic thinking to final execution (Optional) Case studies highlighting approach to pitches or complex projects (Optional) Motivation statement outl