Company Description

Our Client provides trusted information that helps millions of people buy and sell used cars with more confidence. Our Client, is at their best when they’re growing, and they believe the same is true of the people who work within their teams. That’s why they invest in the growth of their employees and offer rewarding, creative, fast-paced work, as well as many other opportunities to challenge you.

Job Description

Position Overview:

This person will be a key contributor in our strategic analysis for new products and online behavior. This will include collecting, interpreting, and analyzing data for various products that our client has to offer. The primary responsibility for this person is to utilize the web analytics tools, Adobe Sitecatalyst and Discover, and report on key performance indicators to stakeholders. This person will provide insights on trends and make recommendations to improve performance. Finally, this person will work with stakeholders to understand business objectives and provide the proper tagging strategy to track against those goals.

Responsibilities:

Manage the production and distribution of recurring reporting and ad-hoc analysis.
Perform in-depth analysis of information from multiple data sources (web analytics data as well as external data) and provide insights on findings.
Analyze and communicate to key stakeholders the effectiveness of new product launches, site changes, and marketing initiatives.
Provide recommendations to Marketing, Product, and Design teams based on key insights from analysis.
Create and manage business models that track key performance indicators for the business.
Develop executive level presentations that translate findings/results in a clear concise manner.
Participate in the design, site flow and metrics tracking discussions to ensure all required tagging and metrics are appropriately developed.
Work with key stakeholders to understand the business objectives and develop the appropriate Tagging strategy for each initiative.
Create, test, and monitor tracking codes to ensure website tagging is accurate.

Qualifications

Required Skills/Experience:

Expert user of Adobe Analytics tools (Sitecatalyst and Discover (Ad Hoc))
Solid understanding of Discover (Ad Hoc) segment building
Strong web and business analysis skills
Business Modeling experience
Highly analytical and detail oriented, with a passion for digging into data to identify key trends, results and insights
Strong ability to translate, communicate, and distil statistics and metrics into a digestible, actionable marketing framework
Strong initiative with proven track record for problem solving ability

Expert knowledge and capabilities in Excel
Functional understanding of Javascript and ability to read standard HTML code

Results oriented – strong focus on achieving revenue, conversion, sales and other marketing goals, ability to use metrics to manage programs and measure success
Proactive and Self Motivated – feels a strong sense of ownership and proactively identifies what needs to be done. Has a bias toward action.

Education/Qualifications:

Minimum of 3-5 year experience with Omniture products, specifically, SiteCatalyst, Discover, and Test & Target, including implementation/tagging experience
Bachelor’s degree in related field of study, MBA or commensurate experience preferred

Additional Information

Submittal Instructions:

If you meet the requirements and are looking for a work environment that values individual contribution and teamwork, let us know.