Product Marketing Manager (Strategist)
<p><span style="font-size: 14pt;"><strong>ABOUT THE POSITION&nbsp;</strong></span></p> <p><span style="font-size: 14pt;">Digital Extremes is seeking a strategic and highly collaborative <strong>Product Marketing Manager (Strategist)&nbsp;</strong>to help drive the global campaign strategies for Warframe and Soulframe. Working hand-in-hand with the Marketing Director, you will act as a master craftsman of strategic frameworks, messaging and consumer positioning to shape the campaign visions that map directly to our business goals. You will bring leadership experience to elevate the Product Marketing team's strategic capabilities, inspiring PMMs and setting the benchmark for future campaigns.</span></p> <p><span style="font-size: 14pt;">This role requires an agile strategic lead who balances high-level positioning with hands-on campaign execution, remaining quick on their feet and ready to jump directly into campaigns to maintain quality and keep momentum moving. You possess a strong creative vision, excellent organizational skills, and the confidence to chime in and guide cross-functional teams in a fast-paced environment. Because we operate in a community-first, dev-driven ecosystem, you will work hand-in-hand with our development and community teams - often located miles or countries away - to ensure marketing aligns perfectly with game development. You will foster a culture of open listening across departments while leveraging market data and player insights to build impactful campaigns that truly resonate with our players.&nbsp;</span></p> <p><span style="font-size: 14pt;"><strong>RESPONSIBILITIES</strong></span></p> <ul> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Help establish campaign frameworks, messaging, and positioning, building the strategic "sandbox" that guides and inspires cross-functional planning and execution.</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Mentor Product Marketing team members into stronger strategic thinkers, ensuring high-level vision is reflected in daily campaign execution.</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Develop, plan, and drive impactful marketing campaigns that grow our games andour brand - leading with strong strategic reasoning while managing hands-on project management and resource allocation.</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Collaborate closely with development and community teams to honor their creative vision in our marketing. Mastering the products' lore, gameplay, and brand boundaries to maximize promotional impact.</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Work closely with advertising, web, and stats teams to incorporate ever-evolving analytics into our marketing process. Gather market data to measure effectiveness of marketing activities and report marketing progress and ROI to other departments/teams</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Ensure all marketing copy, web content, advertising assets, and community materials meet high brand expectations and align with strategic goals. You will assist with creative production and copywriting/editing to maintain absolute brand consistency across all player touchpoints while ensuring on-time delivery.</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">You may manage external relationships with creative agencies, vendors, and regional partners to bring high-caliber campaigns to life.</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Monitor key trends in the industry space and provide analysis as needed, i.e. analyze consumer research and business data to intelligently guide strategies and marketing investment</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Other responsibilities as assigned.&nbsp;</span></li> </ul> <p><span style="font-size: 14pt;"><strong>REQUIREMENTS&nbsp;</strong></span></p> <ul> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Bachelor’s Degree in Business, Marketing or Related Field Required</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Masters of Business Administration (MBA)</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">3+ Years of Video Game Marketing Experience Specifically with Free-to-Play, Live-service and Online Games</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Proven experience leading and managing a team</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Deep familiarity with live-service ecosystems. Passion for and knowledge of Warframe is highly preferred.</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Extremely detail-oriented, quality-focused and driven to consistently meet tight deadlines</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Empathy-driven lead who listens actively, values diverse perspectives, and builds open, collaborative environments</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Ability to think at a 10,000-foot strategic level with the Director of Marketing, but equally agile enough to jump into day-to-day project management and execution.</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Deep understanding of gamer culture, community sentiment, and how to translate player data into compelling strategies.</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Strong understanding of positioning, brand, and promotional strategies</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Capable of developing an end-to-end, go-to-market plan for a global release across all platforms, including mobile</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Ability to effectively navigate a dynamic, fast-paced environment with constant change and ambiguity</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Strong organizational and project management skills</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Strong communication (verbal and written) and interpersonal skills</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Highly organized and capable of managing multiple moving parts across two major game IPs simultaneously.</span></li> </ul> <p><span style="font-size: 14pt;"><strong>PREFERRED EXTRAS</strong></span></p> <ul> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Avid gamer, Warframe fan a plus</span></li> <li style="font-size: 14pt;"><span style="font-size: 14pt;">Knowledge of JIRA, Asana, Basecamp, Trello and Slack&nbsp;<strong>&nbsp;</strong></span></li> </ul> <p><span style="font-size: 14pt;">Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Digital Extremes is committed to providing a fair, equitable, and competitive package that reflects the value a candidate brings.</span></p> <p><span style="font-size: 14pt;">Salary Range: $80,000 - $110,000 CAD</span></p> <p><span style="font-size: 14pt;"><em>Existing Vacancy: Yes – we’re currently hiring candidates for an existing vacancy in this position<br></em></span></p> <p><span style="font-size: 14pt;"><em>We believe in the power of human connection. At Digital Extremes, we do not use artificial intelligence (AI) to screen, assess, or select candidates. All applications are reviewed by human, qualified recruiters.</em></span></p> <p><span style="font-size: 14pt;">During your interview, our recruitment team will leverage&nbsp; Gemini as a note-taker only. At Digital Extremes, a core value of our studio is that we do not leverage AI in any of our development processes; this is a strict company policy.&nbsp; Please note that we permit the use of AI tools exclusively for administrative support, it is not used for candidate selection, screening, or any part of the decision-making process. All evaluations are conducted solely by our team to ensure our hiring remains a human-led process, just as our development remains the work of our artists and creators.</span></p><div class="content-conclusion"><p id="about-digital-extremes"><span style="font-size: 10pt;"><strong>ABOUT DIGITAL EXTREMES</strong></span></p> <p>Founded in 1993 by James Schmalz, Digital Extremes ranks as one of the world's top independent video game development studios. Originating with the co-creation of Epic Games' multi-million unit selling Unreal® franchise including Unreal and Unreal Tournament, Digital Extremes went on to develop Dark Sector®, BioShock® for the PlayStation®3, the BioShock 2 multiplayer campaign, and The Darkness® II. The studio has reached its greatest critical and commercial success with the free-to-play action game, <a href="https://www.warframe.com/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.warframe.com/&amp;source=gmail&amp;ust=1700229633017000&amp;usg=AOvVaw2pE2MdsZjRBpvgq6Dy6mcY">Warframe®</a>, boasting a global community of 75 million registered players on PC, PS4™, PS5™, Xbox One™, Xbox Series X/S™, Nintendo Switch™, and iOS™. The studio's most recently announced project is the much anticipated&nbsp;<a href="https://www.soulframe.com/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://www.soulframe.com/&amp;source=gmail&amp;ust=1700229633017000&amp;usg=AOvVaw3xQLiknbrVAdk9M9YHLi-8">Soulframe®</a>, an open-world action-fantasy MMORPG title that is currently under development.</p> <p>Digital Extremes is headquartered in London, Ontario, Canada, and is proud to be selected as one of&nbsp;<a href="https://reviews.canadastop100.com/top-employer-digital-extremes" target="_blank" data-saferedirecturl="https://www.google.com/url?q=https://reviews.canadastop100.com/top-employer-digital-extremes&amp;source=gmail&amp;ust=1700229633017000&amp;usg=AOvVaw0ya74BHZhFyAHpqXQDVR3M">Canada's Top 100 Employers.</a></p> <p>For more information and exciting news related to Digital Extremes, please visit&nbsp;<a href="http://www.digitalextremes.com/" target="_blank" data-saferedirecturl="https://www.google.com/url?q=http://www.digitalextremes.com/&amp;source=gmail&amp;ust=1700229633017000&amp;usg=AOvVaw1QzzdO_Lf8v4nmH5SjlNMY">www.digitalextremes.com</a>.</p> <p><span style="font-size: 10pt;"><strong>WHY WORK AT DIGITAL EXTREMES<br></strong></span><br>At Digital Extremes, we don’t just make games - we craft immersive worlds that inspire and connect millions of players around the globe. Our award-winning studio is home to passionate, creative, and collaborative talent who thrive in a culture of innovation, inclusivity, and respect. We offer competitive compensation, industry-leading benefits, flexible work arrangements, and opportunities to grow your career while working on beloved titles like&nbsp;<em data-stringify-type="italic">Warframe</em>&nbsp;and the highly anticipated&nbsp;<em data-stringify-type="italic">Soulframe</em>. Whether you’re developing cutting-edge gameplay, designing stunning art, or supporting the teams that make it all happen, you’ll be part of a studio where your ideas matter, your contributions are valued, and your work leaves a lasting impact on our community.<br><br>Please note, some benefits may be subject to eligibility for employees.</p> <p id="join-us"><span style="font-size: 10pt;"><strong>JOIN US<br></strong></span><br>At Digital Extremes, we believe our strength comes from the diversity of our people and the respect we show one another. We are an equal opportunity employer committed to creating a welcoming, accessible, and supportive environment where everyone can do their best work and feel valued for who they are. We welcome applications from all qualified individuals, including those from underrepresented communities and people with disabilities. If you require accommodations at any stage of the recruitment process, we will work with you to ensure you have the support you need. We truly appreciate your interest in joining our team, and while we may not be able to respond to every application, we will connect directly with candidates moving forward in the process.</p></div>
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