Job Description

The marketing associate is responsible for a variety of marketing related duties, with a primary focus on assisting the Marketing Manager & marketing team in the successful implementation of the marketing plan. The marketing associate will also assist in implementation and development of online marketing activities across a variety of online channels (PPC, SEM, CSE, Social, Affiliate, etc)

Qualifications

IDEAL CANDIDATE:

Has an entrepreneurial spirit.
Shows strong analytical skills and data-driven thinking, as well as intermediate-expert MS Excel skills
College graduate with a BA or BS, or equivalent experience in online marketing.
Can work on tight deadlines with excellent communication skills, both verbal and written.
Stays up-to-date with the latest trends and best practices in digital marketing and measurement.
Passionate about helping shape the future through constant improvement.
Is self-motivated with drive for online marketing, understanding of marketing principles and ability to perform under pressure.
Is a team player who can collaborate well with people in different departments, and to work closely with people of different skillsets and ways of thinking.

Additional Information

ESSENTIAL FUNCTIONS:

Assists in managing the execution of key marketing programs/projects – driving results to meet or exceed budget plan.
Analyze paid search channel performance, identify trends and highlight opportunities.
Assist and drive top-priority initiatives to drive channel growth.
Communicate channel performance, actions taken and upcoming initiatives to Belami business management.
Communicate with 3rd party partners and vendors as needed.
Use Excel and SQL to build reports and conduct analysis.
Answer ad hoc queries and provide analytical support to our growing and evolving business.
Assists in executing promotion activities including SEM, CSE, Social, Affiliate, Special onsite promos and others as needed.
Assists in implementing new marketing strategies.
Assists in Maximizing existing channels while identifying and responsibly testing prospective channels, partners and campaigns.
Performs ongoing keyword discovery, expansion and optimization.
Monitors competitor’s sales and marketing activities.
Stay current with new advances in search engine marketing, competitive landscape, keyword research.
Assist in optimizing and developing strategies for keyword campaigns to increase effectiveness; maintains keyword campaigns within specified budgets.