Job Description

We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and network users.

Social media marketing department works to promote and strengthen an organisation’s brand using social media platforms.

Social media specialists should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the service by providing support to current and prospective customers.

Responsibilities:-

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company’s social content
Moderate all user-generated content in line with the moderation policy for each community
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
Building and executing social media strategy through competitive and audience research
Setting up and optimizing company pages within each social media platform
Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
Staying up to date on best practices and emerging trends in social media.

Qualifications

Requirements:-

Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail and customer oriented with good multitasking and organisational ability
Fluency in Hindi & English

Additional Information

Letter of Completion
Letter of Recommendation
Learning Opportunity