Director, Digital Production, GOC

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><span data-contrast="none">As part of the </span><strong><span data-contrast="none">Global Operations Centre (GOC)</span></strong><span data-contrast="none">, you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for an Addressable strategist who will:</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335559685":0,"335559737":0,"335559738":0,"335559739":160,"335559740":278}"> </span></p> <ul> <li data-leveltext="-" data-font="Aptos" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Aptos","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="none">Audience Intelligence & Mining: </span></strong><span data-contrast="none">Analyze 1st, 2nd, and 3rd-party data to map client business goals into high-converting Addressable Growth Audiences.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335557856":16513527,"335559738":60,"335559739":60}"> </span></li> </ul> <ul> <li data-leveltext="-" data-font="Aptos" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Aptos","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><strong><span data-contrast="none">Dynamic Messaging Frameworks: </span></strong><span data-contrast="none">Build cross-channel addressable matrices and creative rules aligned with real-time contextual triggers (Culture, Communities, Commerce).</span><span data-ccp-props="{"134233117":false,"134233118":false,"335557856":16513527,"335559738":60,"335559739":60}"> </span></li> </ul> <ul> <li data-leveltext="-" data-font="Aptos" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Aptos","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><strong><span data-contrast="none">Cross-Team & DCO Alignment:</span></strong><span data-contrast="none"> Partner with creative teams to define modular asset taxonomies and ensure AdOps/Media Orchestrators accurately implement strategic rules into DCO decision trees.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335557856":16513527,"335559738":60,"335559739":60}"> </span></li> </ul> <ul> <li data-leveltext="-" data-font="Aptos" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Aptos","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><strong><span data-contrast="none">Creative Analytics & Optimization: </span></strong><span data-contrast="none">Establish dynamic testing agendas, analyze creative performance beyond standard media KPIs, and drive continuous creative refreshes to combat fatigue.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335557856":16513527,"335559738":60,"335559739":60}"> </span></li> </ul> <ul> <li data-leveltext="-" data-font="Aptos" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Aptos","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><strong><span data-contrast="none">Strategic Advisory & AI Innovation: </span></strong><span data-contrast="none">Lead client strategy roadmaps and new business pitches, leveraging WPP Open and Generative AI tools to accelerate audience insights and scaling best practices.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335557856":16513527,"335559738":60,"335559739":60}"> </span></li> </ul> <ul> <li data-leveltext="-" data-font="Aptos" data-listid="7" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Aptos","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-ccp-props="{"134233117":false,"134233118":false,"335557856":16513527,"335559738":60,"335559739":60}"> </span></li> </ul> <p><span data-ccp-props="{"134233117":false,"134233118":false,"335557856":16777215,"335559685":720,"335559738":0,"335559739":0}"> </span></p> <p><strong><span data-contrast="auto">Skills and Experience</span></strong><span data-ccp-props="{"335559739":0}"> </span></p> <ul> <li data-leveltext="-" data-font="Aptos" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Aptos","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="none">Experience:</span></strong><span data-contrast="none"> 5+ years of experience in strategic media planning, addressable creative strategy, audience strategy, digital activation, or creative strategy within an agency or marketing technology environment.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335557856":16513527,"335559738":60,"335559739":60}"> </span></li> </ul> <ul> <li data-leveltext="-" data-font="Aptos" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Aptos","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><strong><span data-contrast="none">Strategic & Consumer-Centric:</span></strong><span data-contrast="none"> Expert at connecting data signals to consumer behavior, culture, and business outcomes. Deep understanding of dynamic messaging frameworks and audience segmentation models.</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="-" data-font="Aptos" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Aptos","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><strong><span data-contrast="none">Addressable & Tech Literate:</span></strong><span data-contrast="none"> Working knowledge of Dynamic Creative Optimization (DCO) platforms (e.g., Clinch, Innovid - formerly known as Flashtalking, Celtra, Smartly), ad servers, and addressable media channels.</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335551550":1,"335551620":1,"335557856":16513527,"335559685":720,"335559737":0,"335559738":60,"335559739":60,"335559740":278,"335559991":360}"> </span></li> </ul> <ul> <li data-leveltext="-" data-font="Aptos" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Aptos","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><strong><span data-contrast="none">Analytical Mindset:</span></strong><span data-contrast="none"> Skilled at translating complex campaign data and creative performance outputs into clear, narrative-driven client recommendations.</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="-" data-font="Aptos" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Aptos","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><strong><span data-contrast="none">Collaborative Communicator:</span></strong><span data-contrast="none"> Outstanding presentation and workshop facilitation skills, capable of bridging conversations between data engineers, media planners, creative teams, and senior brand managers.</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="-" data-font="Aptos" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Aptos","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}" data-aria-posinset="6" data-aria-level="1"><strong><span data-contrast="none">Innovative Thinker:</span></strong><span data-contrast="none"> Passionate about emerging media technology, agentic workflows, AI content generation, and modern content ecosystems.</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="-" data-font="Aptos" data-listid="8" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Aptos","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}" data-aria-posinset="7" data-aria-level="1"><strong><span data-contrast="none">Language Skills:</span></strong><span data-contrast="none"> Professional proficiency in both Spanish and English for seamless cross-border collaboration across the Mexico Hub and global accounts.</span><span data-ccp-props="{}"> </span></li> </ul> <p> </p> <p><strong><span data-contrast="auto">Life at WPP Media & Benefits</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":160,"335559740":276}"> </span></p> <p><span data-contrast="auto">Our passion for shaping the next era of media is powered by our commitment to</span><span data-contrast="auto"> </span><span data-contrast="auto">Be Extraordinary, investing in our employees to inspire transformational creativity. We also</span><span data-contrast="auto"> </span><span data-contrast="auto">Lead Optimistically, firmly believing in and</span><span data-contrast="auto"> </span><span data-contrast="auto">Championing Growth and Development</span><span data-contrast="auto"> </span><span data-contrast="auto">for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.</span><span data-contrast="auto"> </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":160,"335559740":276}"> </span></p> <p><span data-contrast="auto">We</span><span data-contrast="auto"> </span><span data-contrast="auto">Create an Open environment</span><span data-contrast="auto"> </span><span data-contrast="auto">built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.</span><span data-contrast="auto"> </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":160,"335559740":276}"> </span></p> <p><span data-contrast="auto">WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span><span data-contrast="auto">  Please note that while our philosophy is the same across WPP, benefits may vary by office/country. </span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":0,"335559739":0,"335559740":276}"> </span></p> <p><strong><span data-contrast="none">For Mexico:</span></strong><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":276}"> </span></p> <p><strong><span data-contrast="none">This position is available in a Remote or Hybrid Work Modality. The candidate must perform their work from any location within Mexico. Only Mexican nationals residing in the country or foreign nationals with a valid work permit may apply. Remote work from abroad is not permitted under any circumstances.</span></strong><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":276}"> </span></p> <p><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":276}"> </span><span data-contrast="auto">Please read our Privacy Notice (</span><a href="https://www.wppmedia.com/pages/privacy-policy"><span data-contrast="none"><span data-ccp-charstyle="Hyperlink">https://www.wppmedia.com/pages/privacy-policy</span></span></a><span data-contrast="auto">) for more information on how we process the information you provide.</span><span data-contrast="auto"> </span><span data-ccp-props="{}"> </span></p> <p><span data-contrast="auto">While we appreciate all applications received, only those candidates selected for an interview will be contacted.</span><span data-contrast="auto"> </span><span data-ccp-props="{}"> </span></p><div class="content-conclusion"><p></p> <p><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto"><span class="NormalTextRun SCXW227196529 BCX8">Please read our <a href="https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment">Privacy Notice</a></span></span><span class="TextRun SCXW227196529 BCX8" lang="EN-CA" data-contrast="auto"> <span class="NormalTextRun SCXW227196529 BCX8">for more information on how we process the information you provide.</span></span><span class="EOP SCXW227196529 BCX8" data-ccp-props="{"201341983":0,"335559739":0,"335559740":276}"> </span></p></div>