The Role At Wpromote, our Senior Media Planners turn B2B strategy into media plans that perform. Reporting to the Senior Director, B2B Strategy, this role owns the media plan for a portfolio of B2B clients: building the channel mix, managing budgets and pacing, and translating strategic direction into recommendations the activation teams can execute. You'll work alongside a strategist who sets the overall direction and leads the client relationship, and you'll be the person who makes sure the plan behind that direction is sound, data-backed, and moving. B2B media is different. Buying committees, long sales cycles, small target account lists, and success measured in pipeline rather than purchases all change how you plan. The ideal candidate understands that, or is eager to learn it, and enjoys connecting media data to business outcomes. You're analytical, detail-oriented, and comfortable owning the numbers in a fast-moving, collaborative environment.