The Role We are seeking a Senior Media Planner (Direct IO) to lead digital-first media planning and activation with a deep emphasis on premium publisher partnerships, sponsorships, and cross-channel brand experiences. This leader will drive integrated display and video strategies in close collaboration with Programmatic teams, while ensuring traditional media expertise serves as an enhancement bringing breadth and rigor to our holistic approach. As the day-to-day client lead, you will architect and oversee innovative digital activations, high-impact partnerships, and custom content programs that push brands forward. You will also guide selective traditional media executions (Linear, OOH, Audio) as complementary layers within the broader strategy. This role requires a strategic thinker with a strong POV, a drive to elevate partnerships, and the ability to challenge the norm in pursuit of brand-building outcomes. If you excel in fast-paced environments, thrive on collaboration, and are passionate about cultivating talent and modern media craft, this is an opportunity to lead meaningful innovation.