We are looking for a Marketing Expert - Creative Performance Lead for a global retail company in Stockholm. Start is ASAP, 4 months limited contract to begin with, possibility of extension after that. This role is 100% onsite in Stockholm. By establishing a unified, cross-channel approach to creative performance, the role connects insights from digital, social, influencer, and .com into a cohesive system that drives better content decisions and business outcomes. Sitting at the intersection of marketing, data, and product, the role builds the frameworks, tools, and feedback loops that ensure creative is continuously improved based on real performance signals—not isolated channel metrics. Establish cross-channel frameworks that move teams from ad-hoc analysis to structured, repeatable systems. Testing & Experimentation Infrastructure Design and embed a structured testing ecosystem (e.g. A/B testing across .com and marketing channels), ensuring hypotheses are systematically prioritized, executed, and translated into actionable learnings that influence future creative and product decisions. Insights Systems & Feedback Loops Build and operationalize insight loops (e.g. monthly and quarterly frameworks) that translate performance data into clear creative direction. Ensure learnings are consistently fed back into creative production, platform strategy, and campaign planning. Cross-Functional Leadership Act as a central connector across Marketing, Product, Analytics, and Tech, aligning stakeholders around a shared understanding of performance and priorities. Influence decision-making beyond marketing by highlighting opportunities in product, data, and experience. Tooling & Innovation Lead the evaluation and implementation of tools (such as AI-driven creative analysis platforms) to scale insights and improve decision-making. Translate emerging capabilities into practical applications within creative workflows. Standardisation & Capability Building Define best practices, frameworks, and guidelines that enable teams to independently make better creative decisions. Upskill teams by making performance insights accessible, actionable, and embedded into daily workflows. Start is ASAP, 4 months limited contract to begin with, possibility of extension after that. This role is 100% onsite in Stockholm. Please submit your CV as soon as possible since we will review the applications on an on-going basis.